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Book Room For Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
Basic Information On the book
Book Description:
Jugaad Innovation throws cold water in the faces of CEOs, reminding them of the immense power of grassroots, do-it-yourself, cheap, quick, simple innovation. This is one of the most important lessons that emerging markets are teaching the West. - George F. Colony, CEO, Forrester Research
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