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Book Room For Small Is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas
Basic Information On the book
Book Description:
Random rifts on marketing and everything else seen the Classic Seth Godin style. The book is a classic collection of things organizations do wrong, things they do right and marketing nuggets collected over a period of years. From JetBlue’s funny in flight announcements to anecdotes on decision making, the book if full of small incidents and ideas that you may or may not agree with but you will find yourself thinking about these ideas.
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