Book Room For Positioning: The Battle for Your Mind

Basic Information On the book

book image
Title: Positioning: The Battle for Your Mind
Sub Title:
ISBN Number: 0071373586
Book Link: Positioning: The Battle for Your Mind
Audio Book Link: Not Available.
Kindle Version: Not Available.

Book Description:

Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising (amazon).

People Who Read This Book:

Gravatar Sujith Nair